Do you think watching television influences your spending? In this article I will convince you that the more you watch TV, the more likely you are to be a poor manager of your money.
The Lifestyle Of Actors And Actresses
People in Hollywood live a lifestyle beyond most of our wildest dreams. They are well-tanned and well-groomed. Most of the biggest name celebrities have figures and physiques of athletes or models. They drive expensive cars and live in expensive homes. Jennifer Aniston singlehandedly created an entire cottage industry for hairdressers wanting to give their customers her exact hair style and look. Mark Wahlberg in the early 1990s (back then he was called Marky Mark) singlehandedly became the most successful Calvin Klein jeans model in the history of the company. He sold more jeans by posing shirtless on billboards and magazines than any other marketing campaign could ever hope to achieve. Bottom line: the more you become ensconced with the lifestyles of the rich and famous, the more likely you are to spend your money on their income. That’s a bad thing.
The Barrage Of Commercials
In the 1960s a typical one-hour show had nine minutes of commercials. Today it is twice that at 18 minutes per hour of programming. A thirty-minute show today now has eight minutes of commercials. Put another way, when you watch ten hours of television you are watching nearly three hours of commercials. If scientists put you in a room and made you watch products pitched to you for 180 minutes it would be very likely that you would want to buy those products either immediately (think pizza when you’re starving) or the next time you are in the store (basically anything by household consumer giant Procter and Gamble). Over time, the mass marketing of these products begins to sink into your subconscious mind. In my opinion, the brands with the least risk of consumers buying generic competitors are Coca-Cola, Kleenex, Jif peanut butter and Wonder bread to name a few. The decades of brand recognition and advertisements dumped into our minds makes the decision to purchase that product a no-brainer. Bottom line: the commercials do affect your spending habits over time although you probably don’t feel it during each commercial.